100% of proceeds form sales from Maui Strong collection go directly to Maui families most affected by the wildfires.  Mahalos we appreciate you and your support ! It's very challenging for government and organizations to get help quickly and directly to where it's needed most so we are sending all funds directly to families to help them immediately with some relief, support, and good vibes !  Spread the Aloha spirit and pitch in . . . Do What You Can . . .